Nigel Copley Internet Marketing Consultant
A successful online marketing expert with strong business skills experienced in delivering full lifecycle web projects. Focussed on delivering a positive ROI, through strategic development and implementation of a range of online marketing disciplines including; Natural and paid search, affiliate marketing, display advertising and conversion optimisation.
Possessing a keen interest in technology, user experience, business alignment and marketing conversion Nigel is able to work within and co-ordinate a wide range of project teams, delivering on time and within budget.
Internet Marketing Skills & Business Competencies
Business & Management Skills
Advanced (>5 Years)
Strategy, planning, budgeting, forecasting, reporting, competitive analysis, market research, multi site operations management, recruitment, targeting, team management, sales and marketing, outsourcing strategies
Search Engine Optimisation
Advanced (>5 Years)
Analysis of perfomance data, competitive industry research, interpret reporting, performance optimisation recommendations, reporting metrics, evaluate content for SEO value, keyword research, keyword content, link analysis, link building strategies, content creation and re-writing. Visit Caroco for professional SEO services
Site Architecture
Advanced (3-4years)
Automatic Data & Content Storage Systems, Liase with Design / Technical / marketing, provide technical support, update site content, web infrastructure needs analysis
Internet Marketing Skills
Advanced (3-5 Years)
E-Commerce, Pay-Per-Click (PPC), article marketing, online pr, news aggregation, content marketing, email marketing, RSS aggregation, affiliate marketing, partnership marketing, white label solutions, performance tracking and analysis
Web Design & Development
Advanced (4 - 5 Years)
XHTML, CSS2.1 to CSS 3, PHP editing, JavaScript editing, W3C, WAI, WCAG, validation / accessibility testing, internet / intranet systems, content management systems, graphic design, e-commerce design, web hosting environments
Content Creation
Advanced (3-4 Years)
Content Management Products, Content / Navigation / Graphics, Design flow, Content Scheduling, implement / Maintain site content, testing, validation, accessibility, usability testing, graphic design